Business Administration (4 Years, BA)

Business Administration (4-year, Bachelor of Arts)

The purpose of the Business Administration Bachelor Degree programme is to equip students with the essential knowledge, skills, and abilities to thrive in various business environments. This comprehensive programme aims to develop future business leaders who are well-versed in theoretical and practical aspects of business operations, management, and strategy. It prepares graduates to effectively address contemporary business challenges and make informed decisions that promote organizational success and sustainability.

The programme aims to develop core competency skills in the following areas:

         Key business disciplines such as accounting, finance, marketing, management, operations, and human resources.

         Foster analytical and critical thinking skills through coursework and practical case studies.

         Train students to communicate effectively in both written and verbal forms within a business context

1st Semester

MGT 101 Introduction to Management

This course aims to provide a broad introduction to theories of management and to appraise their relevance in contemporary management practice. Students will explore key functions such as planning, organizing, leading, and controlling, while gaining insights into decision-making, team dynamics, and organizational structures. Emphasis is placed on understanding how traditional and modern management approaches can be applied to real-world business challenges in diverse environments.

MTH 102 Maths
The course provides an in-depth analysis of algebra.

1.    a) Number System

2.    b) Equations and Inequalities

3.    c) Functions and Graphs

d)Polynomial and Rational Functions

1.    e) Exponential and Logarithmic Functions

2.    f) Systems of Equation and Inequalities

 & presents introductory concepts of trigonometry.

ACC 103 Accounting I

This course is an introduction to accounting. Its main aim is to provide students with the basic techniques and skills required in order to prepare a set of financial statements comprising an income statement, a balance sheet and a cash flow statement. The course includes accounting principles and concepts, double-entry bookkeeping and an introduction to the accounting regulatory framework.

ECO 104 Microeconomics
This introductory economics course aims:

         To provide an essential, simple, useable body of economic theory, which will both provide the basis for further study and equip students with a real understanding of the role of economics in business, public and private decision making.

         To apply the theory to analysis of the real world

         To convince students, using a blend of theory, applications and policy analysis, that economics is both interesting and relevant.

CSC  106 Computer Fundamentals
The main objectives of the course are to:

         Introduce computers and information processing

         Cover computer literacy topics including a brief history of computing

         Examine information technology (input, output, storage processing), current trends in the use of computers and impact of computers on society

2nd Semester

 BUS  201 Business Environment

The aim of this course is to encourage learners to identify the objectives of organisations and the influence of stakeholders. Learners are also encouraged to investigate the operation of organisations in relation to the local, national and global environment. The course also provides learners with a solid base of understanding of the parameters within which organisations act that can be built upon in further units.

MGT 202 Organizations & Behaviour
This course provides an introduction to the nature of organisations in relation to management practices. The unit examines the internal nature of organisations from both a theoretical and practical viewpoint. The unit is intended to develop an understanding of the behaviour of people within organisations and the significance of organisational design and characteristics. It also aims to provide the basis for, and to underpin further study in, specialist areas of business.

ACC 203 Accounting II
This course builds on Accounting 1 to cover advanced aspects of financial accounting. It also covers introductory aspects of management accounting suitable for use at all levels up to and including professional foundation level courses and first-year degree courses.

MTH 204 Statistics
This course aims to help students to appreciate the significance of applications in statistics and presents basic statistical concepts and their use in descriptive and inferential statistics.

ECO 205 Macroeconomics
This course covers the macroeconomics of development and the international economy.  The macroeconomics of development deals with issues relating to the determination of national income, inflation, balance of payments disequilibrium, exchange rates and economic stabilization.  Topics in the international economy will include the gains from trade, the theory and experience of protection, the terms of trade debate, and the implications of the multilateral trading system for developing countries.

3rd Semester

 MGT 301 Operations Management

 The objectives of this course are to provide the students with an understanding of the role of operation manager in an organization, and to illustrate how an organization can get a competitive advantage in the marketplace through greater productivity, lower costs, quicker response, predictable deliveries, and better quality.

CSC 302 Introduction to E Business
This course introduces the learner to the scope of e-business and the benefits it offers to an organisation through the different business models. It also provides sufficient understanding of internet technology for learners to appreciate the potential, and the limitations, of using the internet for business. The features of good website design (ease of navigation, speed) are also covered.

MKT 303 Marketing
This course aims to provide learners with an introduction to the fundamental concepts and principles that underpin the marketing process. In addition, it examines the role and practice of marketing within the changing business environment. This broad-based course will provide all learners with a concise and contemporary overview of marketing, and equip them with the knowledge and skills to underpin further study in the specialist field of marketing.

FIN 304 Financial Reporting
 The aim of the course is to introduce students to the theory and practice of financial accounting. This area of accounting deals with the reporting of information to external users of financial statements. From the perspective of theory, emphasis is placed on establishing who these users are and what their needs are. It cannot be assumed that these will be met without the intervention of the government or professional accounting bodies and some of the module is devoted to issues in regulation of external financial reporting.

HRM 305 Human Resources Management
 This Course provides an introduction to the concepts and practices of human resources management. The aim of the unit is to provide an understanding of the human resources management role and function within the key areas of resourcing, reward, development and relations.

4th Semester

LAW 401 European Law
This course provides the learner with an introduction to the principles of European law which relate to the integration of those legal rules within the domestic legal framework and the impact of European Union legal rules upon the individual and business organizations.

It will also provide an introduction to EU wide legal rules which impact upon persons seeking work in other member states and how business organizations are able to promote and set up branches of the business in other member states.

HRM 402 Employee Relations
The main aim of this course is to provide a general introduction to employee relations and to develop knowledge and understanding of the changes which have taken place over the years with respect to the employment relationship in Europe. The course considers the nature of industrial conflict and the resolution of collective disputes. The processes of collective bargaining and negotiation are also explored.

FIN 403 Financial Systems & Auditing
This course examines the accounting and management control systems of a business. Learners will analyze these systems and evaluate their effectiveness, particularly in terms of controls and safeguards against error and fraud. The purpose and conduct of an audit will be covered, together with the process of audit reporting.

BUS 404 Business Strategy
The aim of this course is to develop the learners ability to evaluate and select strategies appropriate to business organizations. This will involve an analysis of the impacts of the external operating environment and the need to plan organizational strategies to ensure effective business performance.

MKT 405 Advertising & Promotion
This course is designed to provide learners with a comprehensive understanding of the key areas of advertising and promotion as part of an integrated approach to marketing communications. Learners will develop the ability to determine specific promotional activities in response to target audience and other stakeholders characteristics, and to apply and justify appropriate promotional mixes within a strategic and tactical framework.

5^th Semester

COM 300 Business Communication

The Business Communication module aims to equip students with the essential communication skills required in the business environment. Effective communication is critical for the success of any organization, and this course provides students with the knowledge and practical skills needed to communicate clearly, persuasively, and professionally in a variety of business contexts.

BUS 501 Corporate Social Responsibility

This course provides students with a comprehensive understanding of the societal context surrounding Corporate Social Responsibility (CSR). It explores diverse perspectives on CSR, discusses political and socio-economic factors driving its growing prevalence, and examines the evolution of CSR governance frameworks. Additionally, the course evaluates the efficacy of CSR in advancing sustainable development, considering both its limitations and potential contributions.

BUS 504 Consumer Behaviour

The primary goals of this course are to deeply grasp the concept and recognize the significance of consumer behavior, gain insight into the historical evolution of consumer behavior, analyze the processes underlying consumer decision-making, explore the diverse factors influencing consumer behavior, develop skills in segmenting and comprehensively analyzing consumer segments and their behaviors, and critically assess consumer needs, beliefs, attitudes, and intentions.

MKT 502 Global Marketing Strategies & practices

This module aims to equip students with a comprehensive understanding of marketing strategies and practices in an international context. This module delves into the complexities of operating in diverse global markets, emphasizing the need for cultural sensitivity, market research, and strategic planning. Students will learn to analyze global market trends, understand consumer behavior across different cultures, and develop effective marketing campaigns that can transcend national borders. The objective is to prepare students to think critically and creatively about marketing in a globalized economy, fostering skills that are essential for success in international business environments.

BUS 503 Leadership in Organizations

The Leadership in Organizations module aims to provide students with a deep understanding of leadership theories, practices, and their application within organizational settings. This course explores various leadership styles, the role of emotional intelligence, and the impact of effective leadership on organizational culture and performance. Students will learn to critically assess leadership challenges, develop strategic thinking, and enhance their ability to lead diverse teams effectively. The objective is to equip students with the skills and knowledge necessary to become effective leaders who can inspire, motivate, and drive positive change within organizations.

6^th Semester

BUS 602 International Business

The purpose of this course is to equip students with a comprehensive understanding of the key principles and practices in international business. The course aims to provide insights into the global business environment, the complexities of operating across borders, and the strategic considerations for firms engaged in international trade and investment.

MKT 603 Marketing Research

This module aims to equip students with advanced skills in designing, conducting, and analyzing market research to inform strategic business decisions. It focuses on developing their ability to critically evaluate research methodologies, analyze quantitative and qualitative data, and apply ethical principles in research practices. By the end of the module, students will be able to independently conduct comprehensive research projects, effectively communicate findings, and contribute valuable insights to improve marketing strategies and business performance, preparing them for professional roles in marketing, business analysis, and consultancy.

MGT 604 Quality Management

The Quality Management course aims to provide students with a comprehensive understanding of quality as a strategic tool and its evolution through the Total Quality Management (TQM) movement. Students will learn to utilize various process improvement tools and quality management standards to drive organizational performance and competitive advantage. The course covers the application of basic and advanced quality improvement tools, and the role of leadership in fostering a culture of quality. Through case studies and practical projects, students will develop the skills needed to implement effective quality management initiatives and drive cultural change within organizations.

FIN 605 Corporate Finance

This course aims to introduce students to the theory and applications of corporate finance for business corporations. It focuses on the generation and acquisition of financial resources from both internal operations and external capital markets, as well as their effective utilization and control within the organization. Students will gain an overview of key corporate finance principles, including valuation, capital budgeting, risk, capital structure, dividend policy, and long-term debt, and learn how these principles are applied in practice. The course also explores the interaction between financial markets and corporate finance.

MGT 601 Organizational Change & Development

The main objectives of the course are to provide a comprehensive understanding of the ongoing changes in the business and social environment and to explore their effects on both individuals and organizations. The course will examine strategies for effectively managing these changes and enhancing the ability of organizations and individuals to adapt. Additionally, it aims to develop students’ skills in analyzing data to resolve issues specifically related to change management, thereby equipping them with practical tools to navigate and respond to the dynamic nature of the modern business landscape.

MGT 606 Negotiation & Conflict Management

This course aims to equip students with the essential skills and knowledge to effectively manage and resolve conflicts within organizational settings. Emphasizing both theoretical frameworks and practical applications, students will learn to navigate complex interpersonal dynamics, negotiate successful outcomes, and foster collaborative environments.

7^th Semester

MGT 702 Project Management

The objective of the Project Management course is to equip students with the essential skills and knowledge needed to effectively plan, execute, and control projects. This course provides a comprehensive framework for understanding key principles of project management. Students will gain proficiency in utilizing project management tools and techniques to manage resources, costs, and schedules efficiently. Overall, the course aims to prepare students to manage projects methodically and successfully, addressing both theoretical and practical aspects of project management.

MKT 702 Strategic Marketing

The course aims to present strategic marketing as a guiding philosophy and a critical process essential for achieving competitiveness and growth in the contemporary, constantly evolving, and hypercompetitive business world. It seeks to strengthen and refine students understanding of key marketing aspects, factors, and forces within the broader context of strategic marketing. Students will gain a comprehensive understanding of strategic marketing both as a management approach and as an explicit process. The course will familiarize students with the individual components and steps of the strategic marketing process, highlighting their interrelationship and purpose. Additionally, it will introduce students to the potentialities, issues, and future of strategic marketing in the context of digital business practices and technologies.

BUS 703 Research Methods

The main objectives of the course are to :

         Provide an overview of the whole research process.

         Provide knowledge on both, qualitative and quantitative research methods.

         Understand the theoretical implications, role and importance of research for strategic and operational managerial practice and problem solving needs.

         Understand and apply all elements of the research process in the dynamic business environment.

         Identify the importance of working in teams and the role of each member within a research project.

BUS 704 Entrepreneurship

This course aims to equip students with a comprehensive understanding of entrepreneurship as a process of identifying opportunities, developing innovative ideas, and launching viable ventures. Students will explore key principles of entrepreneurial thinking, including creativity, innovation management, risk assessment, and strategic business planning. They will learn to apply market research tools, develop business models, and understand startup financing and intellectual property protection. The course also promotes ethical decision-making and sustainable business practices as essential aspects of modern entrepreneurship.

ECO 705- Economic Development : Theory & Policy

This course introduces students to key concepts in development economics, focusing on contemporary growth theories and their significance for low-income countries, as well as key policy and research topics within the field. The course covers development facts and explores economic explanations for disparities in growth and income levels between wealthy and impoverished nations, including the concept and measurement of poverty. It also delves into the microeconomic aspects of economic development, examining topics such as fertility, nutrition and health, education, labor markets, intra-household resource allocation, and infrastructure, and how these factors interrelate. Throughout the course, empirical evidence from developing countries will be used extensively, with a particular emphasis on the methodologies employed.

MKT 705 Social Media Marketing

This course aims to equip students with comprehensive insights into the role of social media in marketing. It focuses on understanding various platforms, designing and executing campaigns, and monitoring their effectiveness across industries.

8^th Semester

FIN 801 International Financial Management

The course introduces students to exchange rate analysis and forecasting, as well as the roles and functions of international financial institutions in global trade and capital flows. Students will learn about international capital and money markets and their applications in finance. Additionally, the course covers country risk analysis, focusing on its relevance to foreign investment strategy, risk management, and equity valuation, providing students with both theoretical knowledge and practical analytical skills essential for managing international financial operations.

MKT 802 Sustainable Marketing

This module aims to provide students with a comprehensive understanding of sustainable marketing principles and practices. It focuses on integrating sustainability into marketing strategies, emphasizing the environmental, social, and economic impacts of marketing decisions. Students will explore the role of sustainable marketing in promoting corporate social responsibility, ethical consumer behavior, and long-term business success. By examining case studies and current trends, the module equips students with the skills to develop and implement marketing plans that align with sustainability goals, fostering a commitment to responsible and impactful marketing practices.

BUS 803 Final Year Project

The objective of the Final Year Project is to enable students to apply their accumulated knowledge and skills from their studies to a specific business topic, demonstrating their ability to conduct methodical and analytical research and address complex problems within the field.

Language of Instruction: English